Seeing Into the Future: What Fringe Consumers Can Tell Us About the Post-Pandemic Marketplace

Ideas that bubble up from the fringe can become mainstream. Four years ago, for example, a small segment of consumers advocated for a life without plastic and were concerned about plastic waste in the ocean. Pre-COVID, some environmentalists were challenging people to rethink air travel and moving instead to virtual meetings, or were choosing their proteins based on their environmental footprints. Suffice to say, those issues are all now mainstream. 

For years, Shelton Group has dug into ideas bubbling up on the fringe and made predictions about which ideas could become mainstream expectations of companies. In this one-hour webcast, CEO Suzanne Shelton and VP of Research and Insights Susannah Enkema will present findings from their latest fringe research, conducted during March and April, in the midst of the COVID crisis. They will lay out what it means and what companies should be doing to position themselves for a post-pandemic world.

Webcast attendees will be the first to hear about this research and will receive a copy before it’s available for distribution.

Moderator:

• Joel Makower, Chairman & Executive Editor, GreenBiz Group

Speakers:

• Suzanne Shelton, CEO, Shelton Group
• Susannah Enkema, VP of Research and Insights, Shelton Group

If you can't tune in live, please register and we will email you a link to access the archived webcast footage and resources, available to you on-demand after the webcast.