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Sponsored: Stakeholder Centricity Is the New Customer Centricity

9:00 am - 10:00 am
Location:

Arizona Ballroom D-E

A focus on customer-centrism is no longer enough for leading brands. Cultural movements around climate activism and diversity, equity and inclusion mean that investors and corporations must cast a wider net to include all stakeholders. Enter the era of stakeholder centricity.

We know stakeholders are increasingly using ESG considerations as a filter to determine where they work, what brands they trust and more. This means that alignment on ESG performance can make or break a brand. So, how do you create a reputable, trusted ESG brand health strategy?

In this session, PwC ESG and strategy specialists will discuss why ESG is irrefutably tied to brand and business value; and share up-to-the-minute research that illuminates success and differentiating formulas to measure ESG brand health.

This session is sponsored by PwC. Sponsored breakouts are sponsor-created and hosted sessions, created independently by the sponsor without input from GreenBiz. Please note that attendee contact information will be shared with the sponsoring company.

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