Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.
Would you wear a T-shirt that says "I’m an environmentalist"? Shelton Group's Director of Insight Karen Barnes observed some interesting differences in the answers to this question from men versus women.
We hear it all the time: “It’s the young people we need to target! They’ll buy anything green.” In fact, they do a lot of talking, but are only just starting to buy green products and change their behaviors
It's not surprising that confusion abounds among consumers about green concepts and eco-labels, but many professionals are at sea as well, writes Karen Barnes, the director of Insight at Shelton Group.