Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.
Despite setbacks during the pandemic, many Americans think it’s the least they can do for the environment. Now more than ever, companies need to communicate what’s possible.
Recent polling shows that Americans feel less able to care for the environment because they’re panicked about meeting their safety and physiological needs.
The business leaders and companies who use this moment to be creative are the ones who will not only weather this storm; they’ll be the preferred brands of the future.