Shelton Group is one of the leading advertising agencies focused on sustainability. Senior leaders from the firm blog about tools, strategies and best practices in the field of green marketing.
The electric utility industry will continue its charge toward renewables and carbon reduction, but on-site solar systems contribute to the carbon reduction we all need to support, and they make us look good while doing it.
When Americans were asked to choose the three most important things companies should be doing to positively impact their purchase decision, “recycle” came out on top.
The Securities and Exchange Commission (SEC) will be more heavily scrutinizing public companies’ climate disclosures. Storytelling might be lost in this shift.
Get the compelling message on your package to build both awareness and value in certifications which, in turn, will build value and believability in your sustainability story.