Ed Higgins
Product Director EMEA ANZ
Stanley Black & Decker
Ed is the Product Director for the Black + Decker consumer business in Europe, Middle East, Africa, Australia & New Zealand. As part of the B+D global product development team Ed develops product roads and commercialization plans for the B+D power tools and Household cleaning portfolio’s. His 15 years’ experience at SB&D covering Brand, Sales and Product Development afford him a strong understanding of the DIY market and consumer.