Investments in next-gen materials have slipped and concerns over greenwashing abound, but fashion’s interest in animal-free offerings is still in style.
Recent studies reveal that tiny pieces of plastic are constantly lofted into the atmosphere. These particles can travel thousands of miles and affect the formation of clouds, which means they have the potential to affect temperature, rainfall and even climate change.
In 2025, there will be media and consumer outrage around all the failed commitments related to eliminating virgin plastic packaging and increasing the use of recycled material.
When materials such as asbestos were put into use, lead was added to paint and gasoline and we discovered the properties of PVC, we didn’t know any better. Now we do, and it is time to start acting like it.